![]() ![]() White's stately "Making of the President" campaign books. "The Selling of the President" was a sneering rebuttal to Theodore H. McGinniss was far from the only writer to notice Nixon's reinvention, but few offered such raw and unflattering details. Kennedy and aware of his reputation as a partisan willing to play dirty, Nixon had restricted his public outings and presented himself as a new and more mature candidate. Having lost the 1960 election in part because of his pale, sweaty appearance during his first debate with John F. ![]() The Republican's victory that fall capped a once-unthinkable comeback for the former vice president, who had declared six years earlier that he was through with politics. Garment and other Nixon aides were apparently unaware, or unconcerned, that McGinniss' heart was very much with the anti-war agitators the candidate so despised. The Democrat turned him down, but, according to McGinniss, Nixon aide Leonard Garment allowed him in, one of the last times the ever-suspicious Nixon would permit a journalist so much time around him. Intrigued that candidates had advertising teams, McGinniss was inspired to write a book and tried to get access to Humphrey. ![]() ![]() McGinniss was a columnist for the Philadelphia Inquirer in 1968 when an advertising man told him he was joining Hubert Humphrey's presidential campaign. ![]()
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